Senior Digital Marketing Analyst

Senior Digital Marketing Analyst

Moody’s Analytics Knowledge Services enables organizations to innovate and transform in an ever-changing world. Our global pool of domain experts enables businesses to innovate, scale, and reduce costs. Providing customized solutions is in our DNA – solutions that have a tangible impact on our clients’ top and bottom lines, enabling them to achieve more with less.

Our clients include leading bulge-bracket financial institutions, asset managers, Fortune 100 corporations, mid-tier companies, boutique investment banks, and funds. We support over 150 institutional clients through our team of 2,600+ employees and our global delivery centers located in proximity to our clients.

Please visit our website for more details: http://maknowledgeservices.com 

Main Responsibilities

Digital marketing initiatives: The implementation, ongoing development and enhancement, oversight, and management of the following.

• Public websites
  • Manage content and development for the English versions of client websites and coordinate with client analysts with different foreign language versions as required
  • Manage day-to-day relationships and oversight for external agency resources
  • Produce monthly site tracking reports
• Digital marketing campaign support
  • Work closely with Marketing, Product, Channel, and Sales to build web pages and digital marketing support using content management tools in an interactive HTML format for marketing initiatives
• HTML e-mail campaigns
  • Use centralized e-mail system synced with our contact lists in SalesForce.com
  • Set up e-mail templates for ongoing campaigns
  • Tracking and reporting
• Social media
  • SEO/SEM for page optimization for both organic and paid search support
• Webcasts
  • Support webcast reservations and events
  • Tracking and reporting
• Research
  • Research changes in business and technology as they relate to all client businesses
  • Make recommendations for changes/alterations to the current digital marketing platform used by the business
  • Supply insight to senior management for strategic planning and reporting purposes
• Supervisory
  • Oversee required monthly materials expiration process for web-related assets for client sites
  • Perform compliance review activities for web assets
  • Train other staff members when required to use digital tools and drive adoption through the organization

Required background

• Experience in a marketing/business intelligence environment

• Working knowledge of content management systems (e.g. Sitecore/Amaxus/WordPress/TeamSite, etc.)

• A high level of experience working with analytical software (e.g., Google Analytics/WebTrekk etc.)

• A high level of experience working with e-mail marketing software (e.g., Salesforce Marketing Cloud, Pardot, Exact Target, Eloqua, etc.)

• A high level of experience in data analysis techniques and advanced Microsoft Excel

• A high level of experience working with Google AdWords and other paid search platforms

• Strong proficiency in Microsoft Word and PowerPoint for generating client reports and presentations

• Experience in identifying and validating strategic and tactical marketing objectives

• A high level of experience in measuring and analysing online marketing campaigns including natural and paid search, e-mail, affiliate, display, and social

• Experience in working with website optimization tools for A/B and multivariate testing, e.g., Google Website Optimizer, Visual Website Optimizer, Optimize, Maximizer, etc.

• Good problem-solving skills

• Knowledge/interest in capital markets, funds, and asset management will be an advantage

• A strong work ethic with good attention to detail

• Excellent written and spoken English communication skills

If you are confident that you meet the above qualifications, please forward your CV, along with a short note that highlights how you meet the above requirements, to maks_jobs@moodys.com specifying Senior Digital Marketing Analyst / (your name) as the subject line.