<p><span style="color:rgb(0, 128, 128)"><span style="font-size:20px"><strong>Senior Digital Marketing Analyst</strong></span></span></p> <p><span style="font-size:16px">Moody’s Analytics Knowledge Services enables organizations to innovate and transform in an ever-changing world. Our global pool of domain experts enables businesses to innovate, scale, and reduce costs. Providing customized solutions is in our DNA – solutions that have a tangible impact on our clients’ top and bottom lines, enabling them to achieve more with less.</span></p> <p><span style="font-size:16px">Our clients include leading bulge-bracket financial institutions, asset managers, Fortune 100 corporations, mid-tier companies, boutique investment banks, and funds. We support over 150 institutional clients through our team of 2,600+ employees and our global delivery centers located in proximity to our clients.</span></p> <p><span style="font-size:16px">Please visit our website for more details: <a href="http://maknowledgeservices.com/">http://maknowledgeservices.com</a> </span></p> <p> </p> <p><span style="font-size:16px"><span style="color:rgb(0, 128, 128)"><strong>Main Responsibilities</strong></span></span></p> <p><span style="font-size:16px">Digital marketing initiatives: The implementation, ongoing development and enhancement, oversight, and management of the following.</span></p> <ul> <li><span style="font-size:16px">Public websites</span> <ul> <li><span style="font-size:16px">Manage content and development for the English versions of client websites and coordinate with client analysts with different foreign language versions as required</span></li> <li><span style="font-size:16px">Manage day-to-day relationships and oversight for external agency resources</span></li> <li><span style="font-size:16px">Produce monthly site tracking reports</span></li> </ul> </li> <li><span style="font-size:16px">Digital marketing campaign support</span> <ul> <li><span style="font-size:16px">Work closely with Marketing, Product, Channel, and Sales to build web pages and digital marketing support using content management tools in an interactive HTML format for marketing initiatives</span></li> </ul> </li> <li><span style="font-size:16px">HTML e-mail campaigns</span> <ul> <li><span style="font-size:16px">Use centralized e-mail system synced with our contact lists in SalesForce.com</span></li> <li><span style="font-size:16px">Set up e-mail templates for ongoing campaigns</span></li> <li><span style="font-size:16px">Tracking and reporting</span></li> </ul> </li> <li><span style="font-size:16px">Social media</span> <ul> <li><span style="font-size:16px">SEO/SEM for page optimization for both organic and paid search support</span></li> </ul> </li> <li><span style="font-size:16px">Webcasts</span> <ul> <li><span style="font-size:16px">Support webcast reservations and events</span></li> <li><span style="font-size:16px">Tracking and reporting</span></li> </ul> </li> <li><span style="font-size:16px">Research</span> <ul> <li><span style="font-size:16px">Research changes in business and technology as they relate to all client businesses</span></li> <li><span style="font-size:16px">Make recommendations for changes/alterations to the current digital marketing platform used by the business</span></li> <li><span style="font-size:16px">Supply insight to senior management for strategic planning and reporting purposes</span></li> </ul> </li> <li><span style="font-size:16px">Supervisory</span> <ul> <li><span style="font-size:16px">Oversee required monthly materials expiration process for web-related assets for client sites</span></li> <li><span style="font-size:16px">Perform compliance review activities for web assets</span></li> <li><span style="font-size:16px">Train other staff members when required to use digital tools and drive adoption through the organization</span></li> </ul> </li> </ul> <p style="margin-left: 1in;"> </p> <p><span style="font-size:16px"><span style="color:rgb(0, 128, 128)"><strong>Required background</strong></span></span></p> <ul> <li> <p><span style="font-size:16px">Experience in a marketing/business intelligence environment</span></p> </li> <li> <p><span style="font-size:16px">Working knowledge of content management systems (e.g. Sitecore/Amaxus/WordPress/TeamSite, etc.)</span></p> </li> <li> <p><span style="font-size:16px">A high level of experience working with analytical software (e.g., Google Analytics/WebTrekk etc.)</span></p> </li> <li> <p><span style="font-size:16px">A high level of experience working with e-mail marketing software (e.g., Salesforce Marketing Cloud, Pardot, Exact Target, Eloqua, etc.)</span></p> </li> <li> <p><span style="font-size:16px">A high level of experience in data analysis techniques and advanced Microsoft Excel</span></p> </li> <li> <p><span style="font-size:16px">A high level of experience working with Google AdWords and other paid search platforms</span></p> </li> <li> <p><span style="font-size:16px">Strong proficiency in Microsoft Word and PowerPoint for generating client reports and presentations</span></p> </li> <li> <p><span style="font-size:16px">Experience in identifying and validating strategic and tactical marketing objectives</span></p> </li> <li> <p><span style="font-size:16px">A high level of experience in measuring and analysing online marketing campaigns including natural and paid search, e-mail, affiliate, display, and social</span></p> </li> <li> <p><span style="font-size:16px">Experience in working with website optimization tools for A/B and multivariate testing, e.g., Google Website Optimizer, Visual Website Optimizer, Optimize, Maximizer, etc.</span></p> </li> <li> <p><span style="font-size:16px">Good problem-solving skills</span></p> </li> <li> <p><span style="font-size:16px">Knowledge/interest in capital markets, funds, and asset management will be an advantage</span></p> </li> <li> <p><span style="font-size:16px">A strong work ethic with good attention to detail</span></p> </li> <li> <p><span style="font-size:16px">Excellent written and spoken English communication skills</span></p> </li> </ul> <p> </p> <p><span style="font-size:18px">If you are confident that you meet the above qualifications, please forward your CV, along with a short note that highlights how you meet the above requirements, to <a href="mailto:maks_jobs@moodys.com">maks_jobs@moodys.com</a> specifying <strong><em>Senior Digital Marketing Analyst / (your name)</em> </strong>as the subject line.</span></p>