SEO/SEM Specialist

• Looking for a SEO/SEM experts to manage pay-per click (PPC) marketing activities
• Manage all paid search campaigns on Google, YouTube, etc, as well as other search and display marketing engines
• Effectively manage the paid search budget and work with the SEO and marketing team in order to maximize ROI, Drive traffic, and customers
Requirements:
• 1-2 years' of experience as SEO/SEM Specialist
• Experience with A/B testing and other testing metrics
• Working knowledge of HTML, CSS, JAVASCRIPT development and constraints
• Experience with website analytics tools (eg: Google analytics, Netinsight, Ominture, Webtrends)
• Ability to analyze data and provide evidence based recommendations
• Perform keyword research to include analysis of competitors keywords with outcome of identifying organic keyword focus
• Report regularly on SEO KPI's including ranking traffic, CTR, Conversion and CPA