<p>• Looking for a SEO/SEM experts to manage pay-per click (PPC) marketing activities<br/>• Manage all paid search campaigns on Google, YouTube, etc, as well as other search and display marketing engines<br/>• Effectively manage the paid search budget and work with the SEO and marketing team in order to maximize ROI, Drive traffic, and customers<br/>Requirements:<br/>• 1-2 years' of experience as SEO/SEM Specialist<br/>• Experience with A/B testing and other testing metrics<br/>• Working knowledge of HTML, CSS, JAVASCRIPT development and constraints<br/>• Experience with website analytics tools (eg: Google analytics, Netinsight, Ominture, Webtrends)<br/>• Ability to analyze data and provide evidence based recommendations<br/>• Perform keyword research to include analysis of competitors keywords with outcome of identifying organic keyword focus<br/>• Report regularly on SEO KPI's including ranking traffic, CTR, Conversion and CPA </p>