<table border="0" cellpadding="5" cellspacing="0" style="width: 100%;"> <tbody> <tr> <td> <div><strong>Assistant Manager - Brand Activation (Marketing)</strong></div> </td> </tr> <tr> <td> <div> <h2><span><span>The job exists to ensure taking responsibility for creating and organizing a national consumer and events strategy with a focus on delivering brand, product and revenue objectives.</span></span></h2> <p><span><span>Key Responsibilities:</span></span></p> <ul> <li><span><span>Responsible for creating and organizing a national consumer and trade events strategy with a focus on delivering brand, product and revenue objectives across all airtel products. Events include, but are not limited to National, Regional and Town levels.</span></span></li> <li><span><span>Develop Events and Demo program to engage new users and expand the consumer base and share.</span></span></li> <li><span><span>Leverage all Airtel Sports Marketing initiatives.</span></span></li> <li><span><span>Activate event strategy to accurately reflect individual airtel brand values; deliver a clear, strong, authentic brand message to the consumer.</span></span></li> <li><span><span>Develop overall strategy and best practices for consumer demo program in line with Airtel brand objectives. Oversee field team on flawless execution of annual calendar.</span></span></li> <li><span><span>Work in conjunction with the postpaid team to ensure that marketing initiatives and programs are leveraged across the sales channel on the b2b arena.</span></span></li> <li><span><span>Oversee development and management of grass roots events and team program to propagate brand acceptance and adoption.</span></span></li> </ul> <p><span><span>Qualifications:</span></span></p> <p><span><span>Part or fully complete Bachelor’s degree or a Professional qualification in a related field.</span></span></p> <p><span><span>Working Experience:</span></span></p> <p><span><span>2+ years Event and Activation Experience (either at agency or FMCG, Telecom company)</span></span></p> </div> </td> </tr> <tr> <td> <h2><span><span>Please send in your CV to careers.lanka@airtel.com with the subject line as “Assistant manager - Brand Activation” on or before 26th July 2016</span></span></h2> </td> </tr> </tbody> </table>